digital-markeying

Free

Digital Marketing (E)

Digital Marketing. .

Course Overview

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.

Lessons

What is the difference between advertising using social media and marketing using social media? What are the benefits of social media to each, and what are the challenges? – Abhijeet Gangoli

How has internet changed the world we market in? – Abhijeet Gangoli

How is Online Marketing different from regular marketing activities? – Abhijeet Gangoli

What are the benefits of marketing online? – Abhijeet Gangoli

How much traffic can you really get from search? – Abhijeet Gangoli

What is the best return on digital investment? – Abhijeet Gangoli

How can the digital marketing program be made effective? – Abhijeet Gangoli

How does knowledge transfer take place once a client engagement is done and service delivery has to start? – Abhijeet Gangoli

What all goes into Marketing Automation process and Client activation? – Abhijeet Gangoli

Social media community management. – Abhijeet Gangoli

What is content syndication? – Abhijeet Gangoli

What is white paper marketing? – Abhijeet Gangoli

The textbook stresses the importance of tracking, analyzing and optimizing for any eMarketing campaign, Why? – Abhijeet Gangoli

Why, when it comes to eMarketing in particular, is flexibility important in strategy? – Abhijeet Gangoli

Prospect universe definition. – Abhijeet Gangoli

Are viral campaigns better suited to a niche audience, or a mass audience? – Abhijeet Gangoli

Why is transparency so important to marketing using social media? Has this halted or accelerated the use of social media for marketing? – Abhijeet Gangoli

What is the importance of eCRM? – Abhijeet Gangoli

Why is it important for a marketer to manage and maintain the organizations online reputation? – Abhijeet Gangoli